When is full 1920 x 1080 footage not really HD? When a broadcaster rejects it for not meeting its 50Mbps bitrate criteria. There’s only a few handheld cameras that can capture video with such gentle compression, and a lot of those require a third-party add-on recorder to achieve it — but not Sony’s new XDCAM shooter, the PMW-100. It has a 1/2.9-inch Exmor sensor sitting behind a 40-400mm (35mm equivalent) zoom lens and outputs 1080p, 1080i, and 720p at up to 50Mbps using MPEG HD422 compression. SxS cards are the primary media, but there’s HD/SD-SDI output too should you still need it. Sound recording is equally data-heavy, letting you hear interviewees dodge questions in four channels of glorious 24-bit uncompressed 48kHz audio — unless of course your diminutive kit fools them into thinking you’re harmless. The PMW-100 should start shipping in May for an as yet undisclosed price, but in the meantime you’ll find more specs in the PR after the break.