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Leica teases our wallets with $50,000 Edition Hermès M9-P, $1,000 scarf sold separately (Video)

If you’ve ever wondered if designer names alone can send a product’s price tag through the roof, this should suffice as confirmation. Hermès, the Parisian fashion giant best known for its prohibitively expensive wearable accessories, has teamed up with Leica for some creative marketing. Two special M9-P editions will be available — a total of 300 Edition Hermès digital rangefinders will ship beginning in June for $25,000, while 100 “very special” (even more exclusive) Edition Hermès – Série Limitée Jean-Louis Dumas models will be available in July for, ahem, $50,000 (that’s fifty thousand, in case you assumed it was a typo).
Leica’s M9-P to be offered in unicorn-guise, $31,770 and Japan-only

Currently drowning in more cash than sense? Do you also call the land of the rising sun home? Excellent, as we’ve found the perfect camera just for you: the elusive white variant of Leica’s M9-P. Restricted to only 50 units, the unicorn shooter will go on sale come June for a cool 2,620,000 yen (or around $31,770) — a hefty premium over the regular (read: black and chrome) permutations which cost $7,995. Granted those pedestrian versions don’t come wielding an insane f/0.95 50mm lens out of the box. And if this ridiculous combo is priced out of your league, you could always go after its cheaper, yet also delectable white predecessor– although we’ll hazard you’re going to need more than just luck finding it.
Leica M9 Titanium unboxed, handled with all the care a $32,000 camera deserves (video)

Even in its “standard” magnesium alloy body, the Leica M9 is an exclusive piece of kit that prices out all but the most fervent and deep-pocketed rangefinder lovers. Nonetheless, Leica has a habit of putting together even more limited editions of its shooters, one of which has recently been subjected to a thorough unboxing and video overview. Only 500 special edition Titanium M9s cameras have been produced, each one individually numbered and costing nearly £20,000 (or about $32,000) in a set with a Summilux-M 35mm F1.4 lens, also made from titanium. With a full frame 18 megapixel CCD sensor and dual image processors inside, it’s a fully fleshed-out beast of a portable shooter, but you’d probably expect nothing less given the fact it costs more than most cars. Go past the break to ogle this special M9.


































