It’s a strange feeling, receiving such a keenly anticipated phone to review. The hubbub of launch events, hands-on previews and heated debates suddenly dies away, leaving you with one small and intensely silent cardboard box. In this instance, the packaging contained the “marble white” version of the Galaxy S III (not the more daring “pebble blue”) alongside one burning question: apart from all the hype, do this handset’s paper credentials translate into a product that is worthy of serious cash and a 24-month commitment?
Those credentials are certainly more subtle than those of other recent devices. There’s no unusual camera, stand-out display or unibody build. Instead, we get an abstract design statement about the phone being “inspired by nature” alongside a list of incremental hardware improvements such as a quad-core processor, as well as fresh additions to Samsung’s customized Android 4.0 skin. As it turns out, these specs forgo immediate swagger in favor of creating a solid workhorse of a smartphone that is intent on attracting a long-term following. Read on and you’ll discover just how it pulls that off.
Sammy’s latest marketing ploy kicked off with a string of nonsense that could just as easily have come from the Sunday morning jumble: “Destination: tgeltaayehxnx,” declared the Samsung Mobile Twitter account. Anagram wizards will read that as, “the next Galaxy,” and wouldn’t you know it, it’s also the URL for an auspicious countdown clock. Sammy promises to let visitors take “the next step” in about 17 hours and counting. Bonafide internet sleuths can find an extra carrot strung up in the site’s source, reading, “discover how Samsung is about to challenge the way you view the Galaxy once more.” Is Samsung about to break its own May 3rd unveiling? We’ll let you know in 16 hours and change.
Update: It seems like that ticker just might be counting down to some sort of anagram guessing game, according to an Engadget tipster who partook in some directory diving. Among a series of assets of different colored lettered tiles he found images with instructions warnings, reading “Click on the letters in the correct order to reveal your real destination,” and “Following technology blindly often gets you nowhere.” Ominous.
After months of rumors Samsung has officially announced the world will meet the next Galaxy phone in London on May 3rd with this invite, first received by Dutch site Tweakers.net. While most speculation will immediately focus around something we’re expecting to arrive as the Galaxy S III, the BlackBerry World-spoiling invite we received is conspicuously devoid of details like name or specifications. The Galaxy S I and II are already million unit sellers many times over since they got started two years ago and have lead the Android pack as of late, so what will Samsung do to top itself this time? (Answer: not 3D, and it’s probably a little too late for the Continuum to make another run at the secondary OLED gimmick.) There’s just 17 days left until we find out for sure.