If your company doesn’t have a camera with WiFi sharing somewhere in your lineup, many will say you’re not even in the photography game. Fujifilm is definitely playing: welcome the FinePix F800EXR, its first camera with wireless sharing as part and parcel of the experience. Its centerpiece is a free Photo Receiver app for Android and iOS devices that will catch as many 30 images at a time from an ad hoc WiFi camera link. The matching (if unceremoniously named) Camera Application can return the gesture by geotagging shots as well as finding existing photos on the map. Fujifilm will even pre-Instagram the photos through six new on-camera filters for those who can’t stand posting images online without at least some Lomo or tilt-shift effects thrown in.
As for the actual camera part of the camera, Fujifilm is keeping afloat in the competitive waters with a 16-megapixel, CMOS-based EXR sensor that can widen the dynamic range or lower the noise if sheer resolution isn’t all that vital. An equally noteworthy 20x (25-500mm equivalent) lens out in front will zoom in a lot closer than any phone camera — well, most of them. We’re otherwise looking at the technology we’d expect in a point-and-shoot of this class, such as full-resolution burst shooting at up to eight frames per second, 1080p video and a RAW mode for image quality sticklers. Stores should have the F800EXR in August for about $350, or about as much as the Galaxy Nexus that just might serve as its companion.