There have been plenty of false alarms in recent months, but Canon’s first mirrorless interchangeable lens camera (ILC) is finally here — in fact, we’re holding it in our hands. The EOS M is clearly reminiscent of a point-and-shoot, such as the company’s high-end PowerShot S100. Sure, Canon could have added some of the dedicated controls that its professional user base would demand, but photojournalists aren’t the target here, for a few reasons. Canon’s primary motivation, at least from an official perspective, was to create a camera that serves to bridge the gap between pocketable compacts and full-size DSLRs with a simple user interface designed to educate, not intimidate. Also key, however, was avoiding cannibalization of the company’s low-end and mid-range Digital SLR models, which clearly still have a place in the lineup one tier above this ILC.